Introducing the Fanfare Customer Loyalty, Offers and Gift Card Program

It’s never been easier to attract new customers and build new business.

Welcome to loyalty's next generation: an integrated package of customizable loyalty rewards, offers, promotions and gift cards that delivers all the power of big business loyalty programs. Customers get to easily track rewards and redeem them at checkout. You get happy customers and actionable data. Discover more about how Fanfare celebrates your customers—and you!

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Fanfare shares your passion for your business. And we can help your customers share it too. Watch how.

How Fanfare Helps You

Specifically designed for small- to medium-sized businesses, Fanfare is the engine that powers a customer loyalty program you brand to reflect your business.

All you do is:
  • Set up the rewards you want to offer
  • Measure your program’s effectiveness
And you’ll get:
  • Seamless integration at the point-of-sale, where enrollment options and offers are automatically presented to your customers.
  • Analytics that let you measure the program’s effectiveness anytime.
  • Allegiance's expertise behind a customer loyalty program with secure processing and a dedicated service team.

How Fanfare Helps Your Customers

Your customers get the kind of benefits they've previously only received from large chains’ customer loyalty programs. And they get a program that’s incredibly easy to use.

  • Customers can join with as little as a phone number—no paper coupons, cards or key fobs.
  • Members can see and redeem offers right at checkout.
  • Loyalty points never expire.
  • Fanfare automatically tracks customer loyalty points, offers and rewards.
  • A branded, online member site makes it easy for customers to check rewards progress and current offers, and manage communication preferences.

Customer Loyalty Programs by the Numbers

88 percent

88 Percent of retailers with rewards programs are more profitable than their competitors without one.
(2011 Deloitte Retail Study)

5 percent

57 Percent of consumers modify when and where they buy in order to maximize loyalty program benefits.
(The 2013 Maritz Loyalty Report, Maritz Loyalty Marketing, US Edition, May 2013)

84 percent

84 Percent of customer loyalty program members are likely to choose a retailer with a rewards program over a competitor.
(ACI Worldwide, January 2012)

Fanfare at your Fingertips: Inside Your Business Dashboard

Take a preview tour to see how Fanfare delivers your customizable customer loyalty program, detailed shopper data and consumer insights—all within an easy-to-use, fully integrated package.

Visit Your Business Dashboard

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