Fanfare FAQs for Businesses

What is Fanfare?

Fanfare is an easy-to-use marketing and customer loyalty program that integrates loyalty rewards, gift cards, and real-time offer and promotional / prepaid-cards. Fanfare enables you to attract new buyers and encourage them to become high-frequency shoppers. With demonstrable bottom-line impact, real-time rewards, at-a-glance consumer analytics and an effortless customer experience for your shoppers, Fanfare is the next generation in consumer engagement, loyalty and retention programs.

How does Fanfare help my business?

With Fanfare, you can acquire new shoppers and turn them into loyal members, who visit your business more frequently—and spend more when they do. You can use the program to help you re-engage with past shoppers who haven’t purchased from you in a while, too. Fanfare lets you customize your loyalty program to drive the business you want. You can also create special offers and promotions quickly and easily and make them available to your shoppers with a click of a button.

How does Fanfare attract new customers?

Fanfare provides you with the option to use promotional cards to attract new customers. Promotional cards offer an innovative, targeted, and cost-effective way to extend your marketing efforts. With promotional card campaigns, you can load a small dollar amount onto a card, and then distribute the cards in the community, at schools, parks, local events, or even other business to invite new shoppers to visit your business. Since any monetary value loaded on the cards isn’t realized until the card is used, promotional cards provide a targeted marketing campaign for little investment.

How Does Fanfare Work?

When your shoppers make purchases at your store, they accumulate points for every dollar they spend until they accumulate enough points for a reward.  Your sales representative will provide recommendations for your loyalty program points and rewards based on your industry and average ticket size. These recommendations have been proven to motivate shoppers to become repeat customers while achieving positive returns for your business. In addition, you can set up time-based offers through your Business Dashboard and make them available to your loyalty program members.

How does Fanfare work on my point of sale terminal?

Fanfare is a seamless addition to the existing point-of-sale check out process. Shoppers are either prompted to join your loyalty program or recognized as existing members. Once an existing loyalty program member has been identified either through the use a payment card, phone number or loyalty card, a current offer is automatically presented to them for use. Shoppers also can choose to save an offer for use at another time.

Is Fanfare free for my customers?

Yes, the Fanfare solution is absolutely free for shoppers to join, whether in your store or online through your branded Member Website.

How can my customers join my Fanfare program?

Fanfare offers your customers a variety of enrollment options that let them participate when and how they are most comfortable. First, your customers are prompted to join your program during checkout—they can join quickly and simply by providing their phone number, using their payment card or your loyalty card as their program identification. Shoppers can also visit your branded Member Website to enroll, check their rewards and offers, and set up other ways to earn loyalty points such as adding a loyalty and payment card.

What kind of training is available for my staff and me?

We have a dedicated training team who will be available to work with your location(s) via teleconference to ensure you understand your program details and functionality. When you set up a Fanfare program, we will also send you a Fanfare “Fan” kit to help you promote your program, offer best practices and simplify the conversation you’ll have with shoppers to invite them to join your loyalty program.

Are loyalty cards required for my consumers?

Loyalty cards are not needed to join your Fanfare program and in fact the Basic Loyalty program identifies program members by the phone number or payment card that they have set up as their program ID.  If you prefer to offer your shoppers loyalty cards, they are available with the Standard and Elite programs.

What is the difference between a promotional card and a gift card?

With a promotional card, you would typically load a small dollar amount to multiple cards through the Fanfare Business Dashboard. Promotional cards can then be distributed to potential new shoppers in the community, at schools, parks, local events or even at other businesses to invite new shoppers to visit your business. Gift cards have a specific dollar value loaded to them when one of your customers wants to give the gift of shopping at your business. Your customers provide you with payment and the gift card is easily loaded with that amount through the terminal at checkout.

How does end-of-day reconciliation work with Fanfare?

End-of-day reconciliation for loyalty offers will work the same as any discount currently provided to customers. Summary and detail transaction reports can be pulled from the terminal to show the total amount of discounts given and gift cards sold, and can be used to balance the drawer at the end of the day. Copies of terminal receipts will also reflect any discounts applied to the original sales amount.

Does Fanfare require a long contract term?

No long term contract is required; however, we do encourage you to allow at least 90 days for the program to ramp up in order to accurately measure return on investment.  You can access your Fanfare Business Dashboard at any time to review program performance, including average ticket size growth, increase in the number of loyalty shoppers and their spend as well as revenue lift from your loyalty program and special offers.

Can consumers still join my Fanfare program even if they decline to join at the POS?

Absolutely! Fanfare offers multiple enrollment methods so even if customers decline to join at checkout, the URL to your branded Fanfare Member Website is printed on every receipt. Encourage all shoppers to visit your Fanfare Member Website to complete registration, select participation options and track their rewards.

Does Fanfare handle commercial payment cards differently than consumer payment cards?

Fanfare does not distinguish between commercial and consumer payment cards.  Major brand credit and debit cards including Visa, MasterCard, American Express, Discover and others are included in the program.  This includes Corporate Purchasing Cards and Business Credit Cards.  EBT cards are not included in the program.

Can I order customized marketing material for my business’s Fanfare program?

We’ll provide you with access to templates for bag stuffers, posters and counter cards that can be customized with your logo, business name, loyalty program name and URL for your branded Member Website and then printed from your desktop or local print shop.

Can Fanfare accommodate multiple terminals and multiple locations?

Yes, Fanfare supports businesses with 10 or fewer locations or that have five or fewer terminals per location.  As long as each participating location is offering the same customer loyalty program and can support the necessary hardware, you can issue rewards and gift cards at one location that can be redeemed at any other participating location.

Can my customers earn points at all my stores and use them at any location? Can points be used across multiple locations?

Yes, Fanfare lets shoppers earn points at any location and those points are applied to that member’s loyalty reward. Once loyalty rewards are earned, they can be redeemed at any location. For example, Annie’s Bagels loyalty offer is “Spend $50, Get $5 off”. If a shopper spends $40 at Annie’s Bagels on Main Street and then $10 at Annie’s Bagels Downtown, that shopper will have earned the $5 off loyalty reward and will have the option to use it at the Downtown location or save it for later use at either location.

What is the Fanfare Member Website and how does it help shoppers?

The Fanfare Member Website is a convenient online tool that lets your customers complete the registration process, track their progress towards loyalty rewards and check out new offers available to them. Each Member Website has a custom URL that reflects your business’ name and is specific to your shoppers.  In the Member Website, your customers can provide valuable demographic information such as address, email and birthday that can be used to support your Fanfare loyalty and offers program. To help promote your Member Website, the URL will print on each receipt.

What’s the difference between an enrollment and an online registration offer?

When a new Fanfare customer loyalty program is set up, you may choose to help jump start enrollments by offering a small enrollment discount that will be presented to your customers at checkout. Additionally, you may choose to provide an online registration offer that gives a special incentive to shoppers who complete the registration process in your Member Website. Neither a registration nor enrollment reward is required.

If I set up an enrollment offer, how many times will any specific customer be able to use it at checkout?

Enrollment rewards are one-time use. Once the customer redeems it, the reward will no longer be available on their loyalty account.

What is considered a “qualified purchase” towards loyalty points? What amount is credited to my loyalty members when they make a purchase?

All purchases for registered loyalty program members will be qualified purchases towards loyalty rewards in the Fanfare program. Delivery and other fees as well as sales tax will be included in the total credited amount unless you choose to use the terminal to calculate sales tax. In that case, taxes may be excluded from the amount given as loyalty credit. Loyalty credits accrue based on a 1:1 ratio of dollar spent or number of visits depending on the type of loyalty program you have established.

How do loyalty points accrue if my customer pays with cash or a check instead of a payment or loyalty card?

The loyalty points issuance prompt on the terminal will allow you to add points to an account if the shopper is not using a credit card. Loyalty credits may be given to a customer who is paying with cash or check by accessing the Loyalty Submenu on the terminal and choosing “Points Issuance” from the menu of options.

If I decide to offer my customers an enrollment promotion that is presented during the checkout process on the terminal, can I change it to an online registration offer? What about the reverse?

If you want to change either an enrollment or online registration offer, please contact the Allegiance Customer Service at 1-800-450-9125.

Can I change loyalty programs / rewards? How?

Once you have established a loyalty program and started enrolling your customers, we recommend that you do not change your core loyalty program. Making changes to an established program could negatively impact your existing loyalty members and any points or rewards that have been earned. Instead, you may want to create new offers through your Business Dashboard to enhance and optimize your existing loyalty program.  If you still feel that changes need to be made to the core loyalty program, please contact Allegiance Customer Service at 1-800-450-9125.

If a consumer has qualified for more than one reward or offer, which one is presented during checkout?

The most recently earned reward or offer is presented at the terminal during checkout.

Can a shopper use a different offer other than the one shown at checkout? How?

If a consumer has more than one offer available and does not want to use the one presented during checkout, the sales clerk can cancel the transaction and use the Loyalty Submenu within the terminal to redeem the reward by entering the 4-digit promo code corresponding to the desired reward.  After the reward is redeemed, the clerk can proceed with the payment transaction with the adjusted amount.

Can a shopper use more than one offer or reward at a time?

No, the customer may only use one reward during a transaction but it does not need to be the one presented during checkout.

Can I set up or customize my own loyalty program? What about time-based offers? How?

Your sales representative will provide recommendations for your customer loyalty program based on your industry and average ticket size. These recommendations have been proven to achieve positive returns while motivating your customers to join; however, it is possible to customize a program. If you wish to set up custom values, please discuss those with your sales representative before finalizing your program.  You can set up time-based offers anytime through your Business Dashboard.

What kind of equipment does Fanfare require?

Fanfare is available on the VeriFone VX520 with an IP (internet) connection, and can be used with or without the customer-facing PIN pad, the VX820. Additionally, Fanfare is available on the Ingenico iCT250 and Ingenico iCT220 terminals with an IP (internet) connection, with or without the optional PIN pad and the Ingenico iWL250G wireless device.

Is an internet or IP connection required? What happens if my internet is down? If I call for an authorization, are my customers credited with loyalty points?

An IP connection is required for all Fanfare programs except the Fanfare Basic Gift package. If the internet is down, you can call Allegiance Customer Service at 1-800-450-9125 and a transaction can be conducted on your behalf.

Do I need a consumer-facing PIN pad? What if I don’t have a PIN pad?

A consumer-facing PIN pad is not necessary to operate the Fanfare program.  You and your sales staff can read the terminal prompts to your customers and enter their responses for them, or you can turn the terminal towards your customers when needed. With a PIN pad, your customers are presented options to join your loyalty program; they can respond and answer enrollment questions on their own, and will be automatically shown any rewards or offers they have earned.

What are the minimum browser requirements to use my Business Dashboard to view my program metrics, rewards, offers and customer information?

For the best online experience, view your Business Dashboard in Internet Explorer 7 or higher or the latest version of Chrome, Safari or Firefox.

I am having trouble accessing my Business Dashboard. What should I do?

Your Fanfare Business Dashboard can be accessed at There is a Forgot Password link that can be used if you cannot recall your password.  If you do not have access to the email address you used to signup, call Allegiance Customer Service at 1-800-450-9125.

Is there a mobile version of my Business Dashboard? My Member Website?

Both websites are compatible with mobile phones and tablets and can be accessed through the device’s browser.

If my customers register or use a payment card as a program ID, will they be spammed?

Not at all. Consumers will not be spammed if they add a payment card to their loyalty account.  This information is used only as an account identifier and is not shared with third parties.

Is my customers’ information safe? How is their online privacy protected?

Protecting the privacy of our customer is a matter of great importance to Allegiance.  Within Allegiance and our affiliates, we restrict access to your Personal Information to those employees who need to know that information to provide products and services to you. We have established physical, technical and administrative security processes that are commensurate with the sensitivity of the information collected to safeguard Personal Information and we employ an independent auditing firm to test the effectiveness of the systems and practices that we have in place. Recognizing that technology is continually developing, Allegiance implements new procedures and technology improvements on an ongoing basis to further safeguard your Personal Information.

Who has access to my customers’ personal information?

If you offer a Fanfare loyalty program, you’ll only have access to information that your customers choose to provide in the Member Website. Our processor has access to that information only if your customer opts in for communications from them as part of their online registration. None of the information is shared with third parties.